I have never seen Disney care about much outside of Disney. I still get annoyed that more is not done for Memorial Day. But they are really supporting the World Cup. They have even opened a viewing area in an area I have never seen before. There are at least three different World Cup areas in addition to merchandise areas. This must mean there are many international visitors interested as I would say 50% of Americans are interested and many only interested in the US matches. I did notice many Brazilian tour groups at Disney, so many might be trying to get out of Brazil during the event.
